A Data Tool for Everyone in SMBs
The 0-1 launch of an end-to-end data analytics tool for SMB
TYPE
Web, 0-1, SaaS, Data Service
DURATION
01/2022 - 12/2023
TEAMProduct Manager 3
UX Designer 4
Graphic Designer 1
Product Marketing 2
Engineer 15
Lead UX Designer
CONTRIBUTIONDesign principles
0-1 design framework
Main feature design
Usability test
UX measurement
Design pattern library
OUTCOME40+ new customer subscriptions within 6 months, 70%+ attracted through the self-serve trial
Offer a Metric Store to SMBs
We’ve assisted many large-scale enterprises in building their metric stores. However, small to medium-sized businesses (SMBs) typically can't afford this luxury. As data-driven decision-making becomes increasingly crucial, and with our expertise in this area, we can offer SMBs an affordable standardized metric store product.
BUSINESS GOAL
THE PROBLEM SPACEThrough interviews with target audiences and industry experts, we clarify the problems and solutions.
USER ROLES
USER JOURNEY MAP
Metric Details
Root Cause Analysis
Learn more: Root Cause Analysis - Iteration
Dashboard
DESIGN CHALLENGE
Design for Everyone
- 😵 Balance trial users VS long-term users
- 😵 Balance business users VS experts
Learn more: Design for Everyone
WHAT PEOPLE SAY
LESSONS LEARNT